Roofers Home & Decor

Produced a series of three videos for Roofers’ social media, marketing, and advertising channels, each crafted with a distinct tone and purpose.
The first was a cinematic showcase, highlighting the launch of Singapore’s first dedicated outdoor roofing showroom and the experience of moving through the space.
The second adopted a more corporate approach, integrating subtle motion design to clearly communicate Roofers’ offerings, features, and brand positioning.
The third was a fast-paced, fun edit using speed ramping and dynamic cuts, designed to grab attention and perform well on social platforms.

Together, the videos present Roofers as a design-led, trusted outdoor solutions specialist, balancing atmosphere, clarity, and energy across different audience touchpoints.